There is much evidence that the human brain can process and react faster to images compared to text content. This means data
presented in a visual form can be a valuable strategic business tool as people respond to it positively and absorb key information
and performance indicators in new and constructive ways.
Data visualization is a great enabler for decision makers to view huge piles of data in one go. It beautifully puts together data
in the form of visuals which help you identify trends and direction of the graphs. It also allows decision-makers to view possible
connections between different operations and domains.
Using visualization allows users to better absorb the data and see new paths. This enables users to identify new patterns and trends that were impossible to see using tabular data. It allows decision-makers to view data using graphical representations including charts, fever charts, and heat maps.